Platform Ecosystem PRD: Gate 1 Passed 11/11
Rewrote the entire product requirements document from a simple website brief to a Platform Ecosystem PRD. Defined 7 revenue streams, 3 growth loops, and passed Gate 1 with a perfect 11/11 compound business score.
The original PRD described a corporate website. Homepage, about page, contact form. That is not what we are building.
HavenWizards is a holding company that operates multiple ventures. The website is the operational hub — it manages partnerships, runs education programs, sells digital products, publishes content, and onboards pod clients. Calling it a "website" is like calling Stripe a "payment form."
What actually changed in the PRD
We mapped 7 revenue streams: venture partnerships, equity stakes, education (workshops and courses), digital products (templates and playbooks), SaaS licensing (future), content monetization, and community. Each one requires different infrastructure — different database tables, different user flows, different conversion funnels.
Then we mapped 3 growth loops that compound:
- Content → Authority → Partnerships: Publish operational insights, build credibility, attract venture partners who want governed execution
- Teaching → Students → Referrals: Run workshops, graduates become advocates, advocacy brings more students
- Ventures → Case Studies → More Ventures: Ship real systems, document the results, use proof to attract the next engagement
Gate 1: 11/11
Our governance system requires every PRD to pass a Compound Business Checklist before architecture work begins. We scored 11 out of 11. Not because we inflated the answers — because a platform ecosystem with 7 revenue streams and 3 growth loops genuinely satisfies every dimension of compound business viability.
The north star we codified: we do not build apps. We build businesses that happen to have apps.