The Infrastructure Behind a 320% Traffic Surge

{"type":"case_study","thesis":"Building for peak load with intelligent caching and automated content distribution would turn viral moments into revenue.","challenge":"Every viral moment crashed the site. The CMS was manual, analytics were fragmented, and monetization was leaving money on the table. They needed systems that could scale with their content.","whatChanged":["Crashed on traffic → Auto-scaled to 10x","Manual publishing → Automated distribution","Fragmented data → Unified analytics"],"arsenalDeployed":["Growth Engine","Content Infrastructure","Analytics"]}