Engineering a 45% Reduction in Cart Abandonment

{"type":"case_study","thesis":"A streamlined checkout with progressive disclosure and intelligent error recovery would capture lost revenue.","challenge":"Cart abandonment was at 78%. The checkout flow had 7 steps, page load was 8+ seconds, and payment failures were causing 20% of all abandoned carts.","whatChanged":["7-step checkout → 3-step checkout","8s load time → 1.8s load time","20% payment failures → 2% failures"],"arsenalDeployed":["UX Architecture","Performance Optimization","Payment Integration"]}