Automating the Path from Lead to Revenue

{"type":"case_study","thesis":"Intelligent automation with behavioral scoring would surface hot leads faster and nurture the rest until they're ready.","challenge":"The sales team was drowning in leads but couldn't convert. Manual lead scoring, slow response times, and no nurture sequences meant 80% of leads went cold.","whatChanged":["24hr response → 5min response","Manual scoring → Behavioral AI scoring","0 nurture → 12-touch sequences"],"arsenalDeployed":["HW-Automate","Growth Engine","CRM Integration"]}